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Proof-of-Readiness Campaign Roadmap

This document is an internal product-strategy reference for readiness campaign development. It maps campaign primitives to marketing launch themes and future sponsor model progressions.
Campaigns are informational scaffolding only. Nothing here implies custody, payouts, staking, APY, or any financial product. All campaigns require custodyRequired: false, payoutImplemented: false, and protocolRoutingImplemented: false.

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Campaign primitives (Phase 3)

Phase 3 ships six campaigns as preview/model-only. Each is a structured set of readiness actions targeting a specific wallet audience and security goal.

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Marketing launch themes

Each theme pairs a target audience with what qualifies for the campaign and — just as importantly — what must never be claimed about it. Expand a theme for its full guardrails.
Core message: The post-quantum window is closing for high-value exposed wallets. Verified migrations earn non-custodial readiness attestations that become coordination primitives for the ecosystem.Target audience: Whale wallets with signature exposure and estimated value ≥ $100,000.What qualifies: Verified on-chain migration to a previously-inactive address. Eligibility is determined from Dune Analytics data, not self-attestation.What to avoid claiming: Any implication that WalletWall guarantees migration safety, controls the destination wallet, or earns yield from the migration.
Core message: Dormant whale wallets are the most exposed assets in a post-quantum world — unmonitored, unrecovered, and unaware. This campaign brings them into the migration path before the window closes.Target audience: Wallets inactive for ≥ 365 days with estimated value ≥ $100,000.What qualifies: Enabling watchlist monitoring, configuring a recovery path, and publishing a readiness attestation.What to avoid claiming: Any implication that WalletWall contacts wallet owners, manages dormant assets, or provides custodial protection for dormant value.
Core message: Vault-ready wallets are reference implementations for quantum-safe migration. This campaign demonstrates the migration path without moving funds.Target audience: Programmable wallets that meet the vault-candidate classification threshold.What qualifies: Vault prototype simulation on testnet, guardian configuration, or recovery policy setup. No mainnet fund movement required.What to avoid claiming: Any implication that the vault prototype is production-ready, that funds are being moved or managed, or that vault readiness guarantees post-quantum safety.
Core message: Every unmonitored wallet is a blind spot. Monitoring is the lowest-effort, highest-coverage readiness action.Target audience: All wallets without active watchlist coverage.What qualifies: Enabling watchlist monitoring with alerting thresholds configured.What to avoid claiming: Any implication that monitoring prevents exposure, guarantees alert timeliness, or provides real-time chain state.
Core message: DAO treasuries are the most concentrated, least-protected assets at post-quantum risk. Governance-native coordination is the only viable migration path for multi-sig and programmatic treasury structures.Target audience: DAOs and protocol teams with observable on-chain governance participation.What qualifies: Governance votes on migration standards, treasury readiness attestations, or configured migration paths.What to avoid claiming: Any implication that campaign participation grants financial authority over treasury assets, or that governance votes are binding without a dedicated governance contract.Future sponsor model: DAO sponsors may fund this campaign’s coordination infrastructure. No payout model is defined or implemented.
Core message: Your readiness work deserves a verifiable record. Attestations are portable, off-chain proof of security-positive actions — the coordination layer for future non-custodial reward routing.Target audience: Any wallet that has completed at least one readiness action.What qualifies: Issuing a verified off-chain readiness attestation (Phase 2 schema) for any completed readiness action.What to avoid claiming: Any implication that attestations are signed on-chain (Phase 2 is schema-only), that they grant financial rights, or that they represent a payout claim.
1

Now — native preview

walletwall_native_preview (Phase 3, current): WalletWall surfaces campaigns as an informational preview. No sponsor funds are involved.
2

Future — sponsor-funded coordination (not implemented)

Three sponsor models are structurally defined but not built, and not ordered relative to one another: dao_sponsored_future (a DAO funds coordination infrastructure for a targeted campaign), protocol_sponsored_future (a protocol funds readiness coordination for its ecosystem), and ecosystem_sponsored_future (broad ecosystem sponsors — foundations, grants — fund cross-protocol campaigns). All three remain non-custodial.
Sponsor models are structurally defined in the readiness-campaigns module. No sponsor marketplace UI is implemented.

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What Protocol Reward Routing is not

Protocol Reward Routing (future optional scope) is non-custodial routing of readiness attestations to a protocol that handles reward distribution. WalletWall would not:
  • Hold assets
  • Determine validator selection
  • Control reward payouts
  • Define a token or APY
This is not implemented in Phase 3 or any current phase. It is documented here only so that product and engineering teams understand what it means before scoping it.

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Deferred items

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Phase 3.5: Evidence hashes in campaigns

Phase 3.5 ships deterministic evidence payload helpers. Campaigns can reference an evidence hash to verify that a wallet completed a specific readiness action without exposing raw wallet strategy. Evidence hashes are:
  • Privacy-safe — only allowlisted, non-sensitive signals are included in the payload before hashing.
  • Deterministic — the same semantic signals always produce the same hash, regardless of key-insertion order.
  • Off-chain — no on-chain write, no custody, no financial entitlement.
A future campaign verification flow could require a caller to present an evidence object whose hash matches the evidenceHash on their readiness attestation. That comparison proves the readiness action was observed and normalized — without revealing the raw wallet data behind it. No campaign currently enforces this verification flow; the helpers are available as building blocks for Phase 4+. Before any campaign is promoted outside of preview:
  • Legal review of “readiness reward” framing in any jurisdiction where financial product rules apply
  • Security review of attestation schema for phishing surface (fake attestations, replay)
  • Threat model for evidence hash construction (what can and cannot be in an evidence payload)
  • Governance review of dao_sponsored_future sponsor model before any DAO is approached

Proof-of-Readiness Rewards

The action categories, eligibility model, reward ledger, attestation schema, and evidence-hash mechanics that these campaigns are built from.

Vault Boundaries & Disclosures

Custody, financial, testnet, and quantum-security boundaries that apply to every campaign and sponsor model on this page.